Wilhelm Reuss
History

Wilhelm Reuss stands for quality from Germany and the Netherlands, with roots dating back more than 100 years.

Wilhelm Reuss has been part of the KRÜGER GROUP since 1987, which, together with further acquisitions of other production facilities and excellent quality and entrepreneurial skills, has led to strong and steady growth. With our 600 employees, we stand for outstanding expertise in hazelnut, chocolate, and milk creams – and we are the world’s market leader in the private label sector for hazelnut chocolate spreads.

  • 1903

    FOUNDATION

    Foundation of today’s Wilhelm Reuss GmbH & Co. KG as a trading company for tea and coffee under the name G. L. Schoener in Bremen

  • 1957

    ACQUISITION

    Acquisition of G. L. Schoener by Mr. Wilhelm Reuss

    1957

  • 1979

    BERLIN

    Wilhelm Reuss GmbH & Co. KG is founded in Berlin and the production site in Sonnenallee, Berlin-Neukölln is opened

  • 1987

    KRÜGER GROUP

    Wilhelm Reuss GmbH & Co. KG becomes part of the KRÜGER GROUP

    1987

  • 1992

    NUT-NUGAT CREAM

    The first production of hazelnut chocolate spreads

  • 1999

    ACQUISITION

    Acquisition of the hazelnut chocolate spreads product division by Inca Consumer Products B.V.

    1999

  • 2001

    COCOA

    Acquisition of the cocoa product division by Georg Schmidt GmbH

  • 2004

    ACQUISITION

    Acquisition of Winsenia Nahrungsmittelwerke GmbH & Co. KG in Winsen (Luhe), a subsidiary company for hazelnut chocolate spreads and industrial semi-finished products of Schwartau

    2004

  • 2010

    ACQUISITION

    Acquisition of the nut-nugat creams product division of Hügli Food s.r.o.

  • 2019

    MARKET LEADER

    Market leader for private label products in the area of bread spreads. In Berlin and Winsen 65,000 tons of spreads are produced every year.

    2019

  • 2020

    ACQUISITION

    Acquisition of the hazelnut chocolate spreads product division and the Penotti brand from Peeters Produkten B.V. in Roosendaal (Netherlands), a subsidiary of Zentis

  • 2024

    NOW

    With 600 employees in Berlin, Winsen, and Roosendaal, Wilhelm Reuss GmbH & Co. KG produces about 120,000 tons of spreads and finished products per year and so has an annual turnover of around €345 million

    2024