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We know what excites consumers
You will find products from Wilhelm Reuss in many supermarkets. The quality of our own brands proves that our products are loved by consumers and retailers alike, ensuring ongoing demand. Our brands also allow us to test new products or flavors on the market. In this way, we gain valuable data on trends and market shifts – at our own risk. This enables us to create even better and more successful products for our customers in the areas of branded products and private labels.
cebe is the traditional German baking cocoa brand that every child and every hobby pâtissier has known about for decades, and it has undergone continuous improvement over the years. cebe cocoa powder is a leader in taste and solubility.
Penotti, founded in the 1970s in the Netherlands, has become one of the largest brands of chocolate spreads worldwide due to its quality and innovation. It was Penotti that invented the duo creams over 40 years ago, and the brand has been part of Wilhelm Reuss since 2020.
Winsenia is our brand for hazelnut cream spreads, sweet spreads, and Eisfix. The brand name refers to the origin: Winsenia comes from Winsen (Luhe), where Wilhelm Reuss still manufactures today.