Private
Label Retail
© shutterstock.com / Liliya Kandrashevich
Your label is our passion – Discover our range of products
Would you like to expand your product lines with tried-and-tested classics or attractive new creations? With the world market leader for sweet spreads in the private label segment, you are in safe hands. Use our product development and production expertise for your next hits. Talk to us about extending your product line to new categories such as syrups!
Hazelnut, Chocolate, Fruit. From basic to premium, matched precisely to the wishes of your consumers.
As the global market leader for sweet spreads in the private label sector, for retail chains, brand-name retailers, and start-ups, we know how to inspire consumers and partners: With genuine enjoyment, outstanding quality, creativity, and flexibility. We carefully select our raw materials, in which we do not only rely on certifications, for example, for taste-determining ingredients such as hazelnuts or cocoa – and throughout the process we make use of our passionate employees and the latest technology. Our decades of expertise in all kinds of sweet spreads, with a variety of flavors, consistency, and combinations, will form the basis for your success.
Choose from our wide range of tried-and-tested concepts or engage us to create a spectacular new development for you.
From pragmatic, unbreakable PET to something you could display with pride on the shelf. You want to fill the container yourself? That’s no problem either.
We can adapt taste, ingredients, consistency, and even the container to the exact preferences of your consumers and your target markets.
Certified raw materials, clean label, or free-from? We can create the ideal product for your target groups.
Crunchy on ice cream and parfaits, creamy on mousses and desserts
Our fat-based dessert sauces, toppings, and dessert syrups are ideal for decorating ice cream, mousses, desserts, and semi-frozen foods. At room temperature or above, they are liquid, but when in contact with a cold dessert, they form a crispy-delicate glaze
In order for your (commercial) brand products to become consumer favorites, everything must come together perfectly: The taste, the consistency, and the application. We offer a wide range of ideas and products for your brand in a variety of flavors and, thanks to the Squeezer closure, the products are easy to dispense.
Proven recipes – but always ready for new creations
With practical Squeezer closure
Price-enjoyment ratio and labeling tailored to your target groups.
Wonderful taste, perfect solubility
Cocoa powders, whether for baking, pudding, desserts, or as a basis for drinking chocolate, are traditional products that we are constantly improving: Our powders are top quality, and their benefits lie in their baking properties and their easy solubility. They have a wonderfully chocolate-like taste and reliable texture, which makes them stand out in the market.
Organic: Drinking chocolate and instant cocoa drinks
We produce organic drinking chocolate and other cocoa-containing beverage powders, with a consistently excellent taste and child-friendly instructions for preparation. We obtain the milk powder from our sister company, Milchwerke Mittelelbe. We are therefore able to accommodate special requests or welcome new developments of any kind at any time, even at the milk level.
For baking or drinking
From a few hundred grams to the kilogram range
The ideal recipes for your target groups
We bring your brand to the sparkling water and coffee market
Syrups for sparkling water systems are a rapidly growing segment in which we have extensive development and production expertise. Offer your consumers the opportunity to use your brand as a sparkling soft drink at home – so they no longer need to haul home heavy boxes of drinks. The water-based syrups have a sugar-based mixing ratio of 1:7, for example, and 1:23 for sugar-free variants. We can create attractive flavors for your brand!
Competence in coffee syrups
We also offer endless possibilities in the exciting segment of coffee syrups. These include different flavors, sugar content levels, types of sugar, and viscosities. All of them are perfect for refining milk drinks, desserts, ice cream, and coffee or any other hot beverage. When developing recipes for your target markets, we can also rely on the sensor teams of the coffee experts at our sister companies within the KRÜGER GROUP.
From small quantities to postmix size
Optimal solubility in cold or warm beverages
Tailored to your markets
Wilhelm Reuss GmbH & Co. KG Lebensmittelwerk
Sonnenallee 227
12057 Berlin
Germany
T +49 30 68909-0
Export: exportdepartment@wilhelmreuss.de
Inland: salesgermany@wilhelmreuss.de
Industry: industry@wilhelmreuss.de
Sales Netherlands: sales@penotti.com
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